DoubleTree ­by Hilton


Case Study

DoubleTree by Hilton Hotel & Suites Victoria

Strategic Planning & Implementation

The Executive House Hotel opened in Victoria’s downtown core in 1965.  The ownership group hired Mairet Hotels in 2012 to assist in strategic planning to increase the revenue potential for the hotel.  Mairet Hotels worked on a franchise agreement with Hilton to convert the independent hotel to a DoubleTree by Hilton branded hotel.  The property was closed for 1.5 years for renovation and Mairet Hotels was onsite overseeing the renovation and engaging in sales and marketing activities.  The hotel re-opened in August 2015 and has continued to exceed expectations and innovate its offerings ever since.  The hotel’s RevPAR has been an ongoing success for both owners and management alike.

During the strategic planning and implementation phase, Mairet Hotels was instrumental in the financing, appraisal and planning stages of the hotel renovation.  Mairet Hotels hired and oversaw all third parties such as the architect, design team, construction project manager and associated trades during the conversion process to ensure all brand standard requirements were met.

Day-to-day Operations

Mairet Hotels manages all day-to-day operations such as:

  • Revenue Management
  • Sales & Marketing
  • Accounting
  • Human Resources
  • Guest Services
  • Housekeeping
  • Engineering
  • Conference Services
  • Reservations
Key Points
  • Competitive Analysis / Brand Selection
  • Cost-Appropriate Renovation
  • Seamless Conversion
  • Top of Market RevPar
  • Guest Satisfaction & Reputation Management